A great font can be historic, classic and modern all at the same time. Chank Co worked with Colle+McVoy and designer Anne Ulku to create a new custom font based on Indian motorcycle’s 100-year-old logo. The basic letterform ideas were all in that classic logo way back when, but the uppercase and complete lowercase letters had never been built into a full font before. The custom font was used in the brand’s 2015 catalog and branding for all their motorcycles, too.